Anthos Get a free retention analysis
FRACTIONAL RETENTION TEAM

Turn one-time buyers into repeat customers.

We build and run everything Shopify health and wellness brands need after the first order: offer-retention-fit, post-purchase, cohort systems, and the email and SMS that grow lifetime value.

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The problem

You pay to win every customer. Three things stop them from coming back.

01
Customers cancel before you break even
Refills ship on your calendar, not when customers run out. So most skip, stockpile or cancel by order 2, before you earn back what you paid to win them.
02
Discounts are buying your reorders
You cut margin to win a second order, and the customers who stay never upgrade, add on or spend more.
03
Your retention data lives in different places
Shopify, Klaviyo and your subscription app each show part of the story, so nobody sees why customers don't reorder.
The solution

AI Precision + Human Experience

Video coming soon
NEW MESSAGE
TO: 7- TO 10-FIGURE SHOPIFY HEALTH AND WELLNESS BRANDS
SUBJECT: MEET ANTHOS

What do the best $100M health and wellness brands have in common?

They all cracked how to make their customers reorder by default.

Most agencies only write the emails. We take a holistic approach to every order after the first:

  • score your offer-retention-fit, so refills and subscriptions match how fast people actually run out
  • rebuild the product pages and plans that sell the next purchase
  • run the email and SMS flows that bring buyers back at full price
  • track each cohort, so you always know what to fix next

Our team brings 5+ years of retention work across 100+ DTC health and wellness brands. In 2025 alone, that work helped generate $50M+ in revenue.

On a free strategy call, we'll show you:

  • when people run out vs. when you ask them to buy again
  • where your second order leaks
  • how your offer stacks up against the brands winning repeat buyers in your category
  • a rough estimate of what those leaks cost you

Interested?

What we do

Everything that brings a customer back

01. Email & SMS Marketing. Turn first-time buyers into repeat customers through strategic campaigns, automated flows, segmentation, and lifecycle messaging.
02. Subscription & Replenishment Strategy. Build the right path to repurchase, from subscriptions and one-time reorders to replenishment packs, bundles, and purchase reminders.
03. Conversion Rate Optimization. Optimize product pages, subscription offers, and reorder experiences to reduce friction and make buying again easier.
04. Retention Strategy & Lifecycle Optimization. Map the customer journey, identify retention gaps, and improve the moments that influence second purchases, customer lifetime value, and long-term loyalty.
05. Retention Analytics & Revenue Optimization. Track repeat-purchase behavior, owned-channel revenue, and campaign performance to understand what drives growth and where to improve next.
Why us over them

Compare all alternatives

ANTHOSA fractional retention team
IN-HOUSE BUILDSlow to hire
GENERALIST AGENCYSpread thin
ESP + AI TOOLSNobody in charge
Time to start
Live in 7 days
3 to 6 months to hire
Weeks to onboard
Never fully set up
Category focus
Built for health & wellness
Depends on who you hire
Same playbook for every store
No category context
Coverage
Offer, pages, email & SMS
Whatever one hire can cover
An email calendar
Blank templates
Reorder timing
Matched to real run-out
Rarely measured
Fixed 30-day reminders
Default schedules
Strategy
Senior strategist on your account
Depends on the hire
Juniors after the pitch
No strategy
Turnaround
Overnight
Business hours
You wait in their queue
You do it yourself
Data
One view across Shopify, Klaviyo & subscriptions
Siloed tools
Manual reports
Email events only
Cost
Performance-based retainer
$400K+ a year in salaries
Retainer plus extras
Software fees plus your time
Bottom line
One team accountable for the second order, backed by our day-90 guarantee.Book a free strategy call
Half a year of hiring while customers keep leaving.
Nice campaigns. No change in who comes back.
Plenty of software. Nobody owns the second order.

BOOK A CALL

See where your reorders leak.

Pick a time that works for you. You'll leave with the first fixes we'd make, whether or not we work together.

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November 2026
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